Great progress has been made in addressing the issue of robocalling, caller-ID spoofing, and enabling traceback with SHAKEN/STIR (and analytics), but there are additional areas that would benefit from attention, including monitoring or recommending deployment approaches and mitigation techniques. This creates an opportunity to apply a more holistic approach to understanding the industry’s needs surrounding mitigation of unwanted robocalling and spamming. ATIS’ RCID initiative is developing a coordinated landscape view of all robocalling and spamming efforts across the industry and considering the needs for further standards development. This work will include consumer education and coordination opportunities with other organizations.
The ATIS Enterprise Identity Network provides an authoritative source of know-your-customer (KYC) vetted and trusted Enterprise Identities. Once a vetted enterprise has a digital identity on the distributed ledger, it can request the allocation of a TN from a TN provider indicating the purpose and intended use of the number. This way, all stakeholders connected to the ATIS Enterprise Identity Network instantly know who has the authoritative right to place calls using a TN and for what purpose. This solution elevates what a “trusted” TN means for all stakeholders and helps consumers differentiate between trusted enterprise calls versus spoofed and illegal robocalls.