Changes in traffic patterns and new use cases such as immersive XR, are calling for new ways to look at how quality of experience maps to network availability. This requires the ability to establish a content classification framework where content providers can convey simple encoding of the content flow types to network providers for network traffic optimization purposes in a non-discriminatory and non-priority centric way. This new TOPS Council group will engage key stakeholders, articulate the use cases, and define high level requirements in order to evaluate current technical specifications, provide implementation recommendations and potentially identify gaps. Further, the group will explore ways to enhance the bidirectional application network metadata exchange in a privacy-focused way to proactively address congestion and improve quality of experience.